Revamping a Software Brand for Enhanced Client Engagement and Recruitment
ASPER BROTHERS, based in Minnesota, United States, is a software company that helps founders deliver innovative products across all sectors. Led by a group of startup veterans, ASPER BROTHERS specializes in ideating, evaluating, designing, building, scaling, and maintaining web and mobile app products from scratch to market-fit and traction. Their mission is to bring trust and flexibility to founders’ software projects, ensuring that every client’s vision is realized with precision and expertise. ASPER BROTHERS is dedicated to supporting startups in their journey from concept to successful market entry.
- Branding Strategy
- Communication Audit
- Competitor Research
- Brand Development
- Visual Identity Creation
- Website Concept and Design
Category
Software
Clients
ASPER BROTHERS
Location
Minnesota, United States
Published
Aug 2017 - Jan 2018
Challenge
ASPER BROTHERS required a professional and fresh brand identity that could be applied across all marketing tools and services. The main challenges included:
- Developing a refined brand that would help recruit skilled employees and secure important clients.
- Understanding and aligning with the company’s services, goals, and culture to create a tailored branding strategy.
- Creating a cohesive visual identity that would distinguish ASPER BROTHERS from competitors in the web development industry.
- Designing a structured website that aligns with the new brand identity and supports conversion goals.
Solution
DC Technolabs provided a comprehensive branding solution for ASPER BROTHERS by:
- Conducting an extensive consultation to fully understand the company’s services, goals, and desired client base.
- Working closely with the internal team to grasp the company culture and develop a branding strategy specific to ASPER BROTHERS’ needs.
- Delivering a presentation that included an audit of the current communication and marketing strategy, competitor research, and a step-by-step plan for new brand development.
- Implementing the new branding strategy through a name and logo change, slogans, mood boards, and key visuals for all major mediums.
- Utilizing their ADCW methodology to create a structured website concept, including user flow design, low-fidelity mockups, and final website design, aligned with the new brand identity.
Result
The rebranding and strategic efforts by DC Technolabs led to significant positive outcomes for ASPER BROTHERS:
- Clients noted that the creativity of the new brand, slogans, and communication strategies distinguished ASPER BROTHERS from other companies in the web development industry.
- The existing team members expressed satisfaction with the rebranding efforts, and new recruits were excited to join the company.
- ASPER BROTHERS experienced an overall increase in brand recognition and client engagement, thanks to the fresh and professional brand identity.
- The structured and well-designed website contributed to the company’s growth, supporting conversion goals and enhancing the user experience.
