eCommerce Solution for Blinds Downunder

Blinds Downunder

Custom eCommerce Solution for Specialty Blinds Retailer

Blinds Downunder, an entirely Australian-owned company, excels in the online retail of custom-made blinds, serving both residential and commercial markets. With over 45 years of collective experience, their manufacturers are esteemed members of The Blind Manufacturers Association of Australia (BMAA). They are dedicated to delivering exceptional quality blinds that are both functional and aesthetically pleasing, leveraging their deep industry knowledge and craftsmanship.

  • eCommerce Website Development
  • UI/UX Design
  • Shopify Store Implementation
  • Logo and Branding Design
  • Content Development for Web
  • Custom Shopify Plugin Development
  • Performance Optimization
  • Automated Blinds Configuration System
Blinds Downunder
Dec 2020 - Ongoing


Blinds Downunder’s founder, transitioning from building to online retail due to COVID-19 constraints, faced challenges due to limited computer skills. The goal was to establish a sophisticated online store to offer a broad range of custom blind options, which was not prevalent in the market. The challenge was to create an intuitive, user-friendly website that could handle complex product configurations.

  • Transitioning from physical labor to managing an online store
  • Implementing a user-friendly interface with extensive customization options
  • Developing a platform capable of handling complex product variables and pricing


DC Technolabs provided an end-to-end eCommerce solution, from conceptual design in Figma to full implementation on Shopify. The project unfolded with meticulous planning and execution:

  • Crafting initial designs based on client sketches and refining them into professional mockups
  • Selecting and customizing a Shopify theme to fit the specific needs of the blinds industry
  • Designing a logo and brand identity that resonates with the target market
  • Implementing a custom Shopify plugin to manage variable pricing effectively
  • Ensuring the website’s performance and user experience were optimized for efficiency and ease of use


The launch of the Blinds Downunder website transformed the client’s business model, significantly enhancing online customer engagement and satisfaction:

  • The website’s blinds configurator offers unparalleled customization options, setting it apart from competitors
  • User-friendly design guides customers seamlessly from selection to checkout
  • High customer satisfaction due to the intuitive design and extensive product choices
  • Positive feedback on the functionality and aesthetic of the website, confirming its effectiveness in meeting user needs